Global Business Guide is engaged in providing business intelligence on key emerging markets. Analysis is carried out through research on the ground and interviews with members of the government, industry experts and business leaders.

The company was founded by a network of consultants, researchers and international journalists with the objective of producing an independent and objective guide to doing business in and investing in emerging markets; as well as connecting businesses with potential clients and investors.

GBG's headquarters are based in Paris, France with branch offices in California, USA and London, England.